01
Possible approaches
What purchasing approaches may be plausible based on what is currently known?
Avenues
Explore the possibility.
Avenues help teams explore plausible ways an opportunity could move forward while information is still incomplete.
Use an Avenue early
Before the opportunity is fully formed.
An Avenue helps a seller explore an idea without pretending to know more than the available information supports.
It organizes possible purchasing approaches, important unknowns, and potential constraints so the team can decide whether the idea warrants further development.
Exploratory by design
An Avenue is not formal procurement-route validation and does not present a hypothesis as a verified procurement conclusion.
What an Avenue clarifies
Make the unknowns useful.
02
Important unknowns
What customer, solution, transaction, channel, or timing information is still missing?
03
Development decision
What potential constraints matter, and does the idea warrant more seller time?
From exploration to validation
An Avenue can inform a Pathway.
When the customer, solution, opportunity, and transaction context become sufficiently defined, the team may be ready to validate a formal route with a Pathway.
Possibility → Avenue → Pathway → Purchase
Progression depends on evidence and opportunity maturity. Not every Avenue becomes a Pathway.
Explore PathwaysBuilt for public-sector technology sales
Have an early opportunity worth exploring?
Explore early. Validate when real.